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LinkedIn, being a professional network, has focussed all energies towards providing networking opportunities initially and has recently scaled onto allowing publishing features to cope with other social networks. B2B (business-to-business) marketing is in a league of its own, and brands need to be crafty, resourceful, and proactive on LinkedIn to leverage the opportunities that exist on this platform.

Read more: http://forbesindia.com/blog/business-strategy/effective-b2b-marketing-tips-for-linkedin/#ixzz4KmtwuouP