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From live debates and interactions to having an exclusive product launch in real time, Facebook Live has opened several avenues for brands to garner audience’s attention and analyse their reactions. Unlike various broadcasters and publishers, who readily jumped on Facebook Live since its launch last summer, brands have adopted a wait-and-watch approach. Though Twitter’s Periscope and Meerkat stepped into the mobile live streaming space much before, it was Facebook’s live video feature that grabbed the attention of many marketers, celebrities and commoners.

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