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MindShift Interactive, a digital outreach firm, has won the digital mandate for Universal Music India. The account was won following a multi-agency pitch. MindShift Interactive will leverage the digital communication for Universal Music India and Universal Music Desi across social media platforms. The agency will be handling social media marketing, influencer relations and media planning for the brands. With growing success of new platforms and tools such as Instagram Stories & Facebook Live catering to the new age digital consumer,MindShift Interactive shall be evaluating the adoption of many of these as well.

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