December 15, 2016
Digital trends in 2017
8 Digital Trends brands must prepare for in 2017, as told to Forbes India: http://bit.ly/msiforbes23
December 5, 2016
Demonetisation rules social media, most netizens leaning in favour
#DeMonetisation has been in the news since its very first announcement. Read more in The…
November 23, 2016
Mannequin fever grabs international ad agencies; India still to latch on to the craze
Being a MindShifter has its advantages! Our #MannequinChallenge got passed around and landed up with…
November 15, 2016
Hiring/retaining talent at ad agencies: Process harmed by absence of mechanism to spot talent
Whenever someone mentions the phrase 'talent crunch', an agency's recruiting angel loses her wings. The…
November 12, 2016
Demonetisation: Housing, online payment gung-ho; others find solace in India’s larger interest
Prime Minister Narendra Modi's decision to demonetise denominations above Rs 100 and circulate newly designed…
November 9, 2016
[Case Study] Clarins India tries hands on Instagram Stories
Clarins, a French luxury cosmetic brand became one of the first brands to adopt Instagram…
October 9, 2016
Message from the CEO
After spending the past five years establishing MindShift Interactive, I feel privileged to be writing…
October 4, 2016
Social media marketing without spending a rupee
Social media is the current rage, taking the world by storm. Right from a large…
September 29, 2016
India-Pakistan crisis explodes on social media.
India-Pakistan crisis explodes on social media. Data shared by MindShift Metrics gets featured today in…
September 22, 2016
MindShift Interactive To Handle Universal Music India’s Digital Duties
MindShift Interactive, a digital outreach firm, has won the digital mandate for Universal Music India. The…