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The Indian Premier League (IPL) has once again proved to be the most sought after property by fans and advertisers alike, be it on-ground or online. On television, more than 357 million viewers watched the IPL this season, according to telecast rights holder Sony Pictures Networks India (SPN), establishing it as the biggest television event in India. The figure doesn’t even include that of the final head on May 29. In fact, for seven weeks in a row, IPL’s viewership has remained more than that of any primetime shows.

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