August 4, 2016
How to not go the Ola way
Ola's recent commercial for its Rs 6/km offering was withdrawn after a backlash on social…
August 4, 2016
Brands like Coca Cola, Patanjali and others embrace regional languages on social media
A report by social media research agency Mindshift Interactive reveals that a wide variety of…
August 4, 2016
MindShift Interactive bags Clarins India’s digital mandate
MindShift Interactive has won the digital mandate for Clarins India post a multi-agency pitch. Clarins…
August 4, 2016
MasterChef Australia judges get a taste of Bengaluru tadka
For the first time ever, the three MasterChef judges, Gary Mehigan, Matt Preston and George…
August 4, 2016
IPL season 9 a hit, on ground and online
The Indian Premier League (IPL) has once again proved to be the most sought after…
August 4, 2016
Does social media really work for your brand?
Google before you tweet is the new think before you speak. It is no longer…
August 4, 2016
Tips To Make Your Startup Standout On Snapchat
Upon its launch in 2012, Snapchat managed to develop quite a stir among the younger…
August 4, 2016
Decoding JW Marriott’s #PassportToDashanzi
JW Marriott Mumbai Juhu conceptualized a campaign and amplified the launch of Dashanzi, the new…
August 1, 2016
How brands in India look to catch them all with Pokemon Go
Pokemon Go recently rolled out in Japan and Hong Kong, the first two markets in…