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Brands are increasingly leveraging India’s linguistic diversity to connect better with consumers. There are reasons to do so. The Internet and Mobile Association of India (IAMAI) estimates that while most of the 371 million mobile internet users in India are from urban areas, with the decreasing prices of smartphones, the next wave of growth will come from rural areas.

Read more: http://www.businesstoday.in/magazine/features/brands-are-using-regional-languages-to-connect-better-with-consumers/story/235397.html