20 September 2026 | By Zafar Rais, Founder & CEO, MindShift Interactive
MindShift Interactive, an Insightful Integrated Outreach Agency specialising in digital-first marketing, creative strategy, content production, research and brand communication, is entering a new phase of growth in 2026, with an expanding portfolio of luxury hospitality brands across India.
Established in 2011, MindShift Interactive has spent more than a decade working at the intersection of insight, creativity, digital marketing, content and consumer outreach. The agency has built a strong hospitality practice across luxury hotels, resorts, hotel groups and destination properties, while also working with lifestyle, beauty, entertainment and consumer brands.
MindShift’s established hospitality portfolio includes Taj Hotels, The Leela Palaces, Hotels & Resorts, Marriott India, ITC Hotels, Accor Hotels, Hilton, The Taj Mahal Palace Mumbai, Taj Palace New Delhi, J Wellness Circle, SeleQtions Hotels, LOYA, Taj West End Bengaluru, Taj Connemara Chennai, Taj Coromandel Chennai, Taj Cidade de Goa, ITC Gardenia Bengaluru, The St. Regis Goa Resort, JW Marriott Bengaluru Prestige Golfshire Resort & Spa, JW Marriott Mumbai Juhu, JW Marriott Mumbai Sahar, The Khyber Himalayan Resort & Spa, Four Seasons Hotel Mumbai, Grand Hyatt Mumbai Hotels & Residences, Grand Hyatt Goa, The Leela Palace Udaipur, Gateway Hotels and Suryagarh Jaisalmer, among others.
The portfolio also extends beyond hospitality into brands such as Cointreau, L’Oréal India, Universal Music India, Sula Vineyards, Max Bupa Health Insurance, Bisleri Vedica Himalayan Spring Water and other lifestyle, entertainment and consumer brands.
In 2026, this hospitality focus has continued to expand with new partnerships across Goa, Kerala, Uttarakhand, Himachal Pradesh, the Andaman Islands, Rajasthan and Gujarat. One of the agency’s most recent and defining hospitality projects is the launch of The Leela Coorg Forest Sanctuary, built around the communication platform “Where Stillness Finds You.”
An Insightful Integrated Outreach Agency for Hospitality and Lifestyle Brands
MindShift Interactive was established in 2011 with a digital-first approach to marketing and communication. Over time, its capabilities have expanded in line with the way audiences discover, evaluate and experience brands.
At the heart of this approach is the belief that insight can shift perspectives. By looking at brands through the lens of their audiences, culture, context and possibilities, MindShift finds new ways to shape how they are seen, experienced and remembered.
Today, the agency brings together creative strategy, digital marketing, content production, research, social media, digital advertising, influencer marketing, film, photography, experiential marketing and integrated brand communication. The approach allows strategy, creativity, content and outreach to work as connected parts of the same brand system.
The agency’s wider structure is organised around four connected capabilities: MindShift Digital, MindShift Metrics, MindShift Studios and MindShift Activate.
MindShift Digital
MindShift Digital focuses on digital marketing, social media management, content strategy, influencer marketing, digital advertising and always-on brand outreach. For hospitality brands, this involves understanding the property, destination, audience and competitive context before translating those insights into digital communication.
MindShift Metrics
MindShift Metrics is the agency’s digital research and intelligence capability. It brings data, online behaviour, audience signals and competitive understanding into the communication process, helping brands identify opportunities that can inform strategy and outreach.
MindShift Studios
MindShift Studios is the agency’s content production arm, working across photography, films, video content, campaign production and visual storytelling. Hospitality is an inherently visual category, and the studio works with the wider strategy and creative teams to translate brand ideas into visual narratives that communicate the experience of a property.
Explore our Videography and Photography work here, individually.
MindShift Activate
MindShift Activate extends the agency’s capabilities into brand activations, events and experiential marketing, allowing digital communication and physical brand experiences to work together as part of a connected brand system.
Explore the agency’s services and case studies.
A Hospitality Marketing Agency Built Around the Experience
Luxury hospitality is a category where marketing and the actual product are closely connected. A hotel campaign cannot exist independently of the experience that the hotel delivers.
The destination matters. Architecture matters. Cuisine matters. Service philosophy matters. Local culture matters. The guest profile matters. Even the pace and personality of a destination can influence how a property is perceived.
For this reason, MindShift’s hospitality work increasingly starts with an understanding of what makes a place worth experiencing. The agency then translates that understanding into a communication system across relevant digital, social, content, media and experiential touchpoints.
The agency’s hospitality experience spans established hotel groups, individual luxury properties and destination resorts.
From Hotel Launches to Integrated Brand Stories
MindShift’s solutions include hotel launches and integrated campaigns where positioning, creative, content and digital outreach are developed as connected parts of the same story.
For Novotel Jaipur Convention Centre, MindShift developed the #SpaceForSpectacular positioning for the hotel’s launch, with the campaign focused on awareness and lead generation among B2B audiences. The agency’s published case study reports a business value of ₹120 million, 100,000 website clicks and an integrated marketing outreach of ₹10 million over two months.
For The St. Regis Goa Resort, MindShift worked on the launch of the first St. Regis Resort in India through #SoulfulSanctuary. The campaign used visual storytelling and integrated communication to introduce the resort through its landscape, atmosphere and sense of place.
These and other examples are available in the MindShift Interactive case studies section.
The Leela Coorg Forest Sanctuary, Where Stillness Finds You
One of MindShift Interactive’s most recent hospitality projects is the launch of The Leela Coorg Forest Sanctuary.
Set amidst the forests and coffee estates of Kodagu, the property brings together nature, Kodava heritage, coffee, wellbeing and The Leela’s approach to Indian hospitality. MindShift developed the launch communication platform “Where Stillness Finds You.”
The idea was developed as more than a campaign line. Stillness became the central thought through which the destination and the guest experience could be understood and communicated.
The campaign explores the relationship between the forest, coffee estates, local heritage, wellbeing and the slower pace associated with Coorg. The communication system allows individual stories and formats to express different aspects of the property while remaining connected to the same underlying brand thought.
The work brings together brand communication, social media, film, photography, editorial storytelling, digital outreach and launch content. MindShift Studios contributes to the production and visual storytelling, with the wider MindShift team working across strategy, creative direction and communication.
Read the full MindShift perspective: Integrated Marketing as Emotional Architecture.
MindShift Interactive’s Expanding Hospitality Portfolio in 2026
The agency’s hospitality portfolio has expanded further in 2026, with new partnerships across some of India’s most distinctive leisure and destination markets. These additions extend MindShift’s work across coastal Goa and Kerala, the Himalayas, the Andamans, Rajasthan and Gujarat.
ITC Grand Goa | Goa
ITC Grand Goa is a luxury resort on Arossim Beach in South Goa, set across a large landscaped environment with direct beach access, Indo-Portuguese architectural references, lagoons, dining experiences and Kaya Kalp – The Royal Spa. Its destination character gives hospitality communication a strong foundation in Goa’s landscape, cuisine, culture and leisure experience.
Taj Bekal Resort & Spa | Kerala
Taj Bekal is a destination resort on the Kappil Beach shoreline, shaped by Kerala’s coastal and backwater landscape. Its design draws from local forms and materials, while its wellness offering includes J Wellness Circle and Ayurveda-led experiences. The property adds a distinctly Kerala-led luxury narrative to MindShift’s 2026 portfolio.
Taj Rishikesh Resort & Spa | Uttarakhand
Taj Rishikesh is a luxury resort by the Ganges near Rishikesh, set against the Shivalik Himalayan landscape. The property combines Himalayan-inspired architecture, local materials, wellness, yoga, meditation and riverfront experiences. Its destination story sits at the intersection of nature, wellbeing, spirituality and contemporary luxury.
Taj Theog Resort & Spa | Himachal Pradesh
Taj Theog sits on a forested mountain hillside near Shimla, with views across the Western Himalayas and a setting shaped by deodar forests, orchards and mountain landscapes. Its hospitality proposition combines mountain retreat experiences, regional architecture, dining and J Wellness Circle.
Taj Exotica Resort & Spa, Andamans | Andamans
Taj Exotica Resort & Spa, Andamans is an all-villa luxury resort on Havelock Island, surrounded by rainforest and marine landscapes. The property brings together beach, wildlife, wellness and a strong sustainability orientation, creating a distinctive destination-led communication opportunity.
ITC Narmada | Ahmedabad
ITC Narmada is a luxury hotel in Ahmedabad rooted in the architecture, arts and crafts of Gujarat. Its design draws inspiration from the region’s stepwells, toran gateways and cultural heritage, while its hospitality offering spans dining, wellness and business experiences. The property brings a strong urban and cultural Gujarat narrative into MindShift’s 2026 hospitality portfolio.
Taj Lalit Bagh, Udaipur | Rajasthan
Taj Lalit Bagh, Udaipur is a luxury heritage address set within a centuries-old estate surrounded by the Aravalli Hills. With pleasure gardens, themed courtyards, a historic stepwell, contemporary hospitality and a strong sense of place, the property adds a distinct Udaipur narrative to MindShift’s 2026 hospitality portfolio.
SeleQtions Hotels | India
SeleQtions Hotels adds a distinctive collection of boutique, heritage, nature-led and destination properties to MindShift’s 2026 hospitality portfolio as they take over the brand mandate. SeleQtions brings together hotels across mountains, resorts, safaris, forests, heritage destinations, wellness retreats, beaches and cities, with each property shaped by its sense of place. This breadth creates an opportunity for MindShift to work across destination storytelling, local experiences, food and beverage, social media and digital communication while retaining a coherent brand voice.
SeleQtions’ portfolio also includes a substantial food and beverage ecosystem, with restaurants and bars across its hotels. The brand’s current dining portfolio includes concepts such as Trattoria, Thai Pavilion, The Konkan Café, Amarela, Ana Rasa and others, reinforcing the role of food, regional culture and experience within contemporary hospitality communication.
LOYA | Mumbai, Delhi & Bengaluru
LOYA brings MindShift into the increasingly important intersection of luxury hospitality, restaurant marketing and contemporary Indian food culture. After handling the launch of LOYA in Bengaluru at Taj West End, MindShift headed the launch of LOYA in Mumbai at The Taj Mahal Palace Mumbai too, following a take over the brand social media presence and branding.
For MindShift, LOYA represents a distinctive hospitality communication opportunity. The Mumbai launch creates a natural extension of MindShift’s existing relationship across the three hotels where LOYA is present currently, Taj Palace New Delhi, Taj West End Bengaluru and The Taj Mahal Palace Mumbai, allowing the agency to connect LOYA’s culinary identity with the distinctive character of each hotel and its audience.
Dhuleva Group | South Mumbai Premium Real Estate
MindShift’s portfolio extends beyond hospitality into luxury real estate through Dhuleva Group, a Mumbai-based real estate group focused on premium residential development in South Mumbai. With a personal connection to South Mumbai and the strategic insight we brought to the partnership, we shaped the communication around architecture, location, design, legacy and the enduring idea of home.
A key project within this relationship is Dhuleva one50 in Babulnath, South Mumbai, a premium residential development that brings together hospitality and residences into a distinctive living experience. MindShift has developed the brand identity and communication collaterals for the project, while also leading the social media launch teasers.
The project gives MindShift an opportunity to apply its experience in luxury positioning to a high-value real estate audience, where communication needs to carry architectural intent, exclusivity, neighbourhood equity and long-term brand value.
Together, these new partnerships strengthen MindShift Interactive’s presence across India’s luxury hospitality, food and beverage and premium lifestyle landscape. The 2026 portfolio now spans Goa, Kerala, Uttarakhand, Himachal Pradesh, Andamans, Rajasthan and Gujarat, and more of Mumbai, while also extending into luxury dining through LOYA and premium real estate through Dhuleva Group.
Why Luxury Hospitality Requires a Different Marketing Approach
Hospitality marketing has changed significantly over the past decade. A hotel can no longer rely on a single advertising format or a periodic campaign to build demand. Travellers discover hotels through social platforms, search, creators, editorial content, reviews, destination research and recommendations before they ever arrive at the booking stage.
The brand experience therefore begins well before the guest arrives. Digital communication needs to establish the identity of a property, communicate its destination, create desire without over-selling, demonstrate the experience through visual storytelling, build trust through credible voices, maintain relevance between booking cycles and remain discoverable when intent is present.
For luxury hospitality brands, this makes integration particularly important. Strategy establishes the direction. Creative gives the idea a distinctive expression. Photography and film make the experience tangible. Social media creates continuity. Influencer and creator collaborations add cultural context and third-party validation. Search supports discovery. Paid media creates scale. Experiential communication connects the promise back to the physical guest experience.
MindShift’s approach is built around connecting these disciplines where they need to work together, rather than treating each channel as an isolated output.
From Digital Marketing Agency to Integrated Outreach Partner
MindShift Interactive began with a strong digital-first orientation. That foundation remains important, but the agency’s capabilities have expanded alongside the way consumers discover and experience brands.
Today, MindShift works across digital marketing, social media, creative strategy, content production, photography, film, influencer marketing, digital advertising, research, experiential marketing and integrated brand communication.
The role of the agency is to identify what a brand needs its audience to understand, feel or experience, then translate that opportunity into communication that can work across the appropriate touchpoints.
For one property, that may be a destination story. For another, it may be a launch platform. For another, it may be a cultural insight, culinary experience, visual identity or new interpretation of an established luxury proposition.
A Growing Partner to India’s Luxury Hospitality Industry
With more than a decade of experience and an expanding portfolio of hospitality partnerships, MindShift Interactive continues to build its practice as an integrated hospitality marketing agency in India.
Its work spans established luxury hotel groups, individual properties, destination resorts, hotel launches and lifestyle brands. The agency’s recent partnerships across Goa, Kerala, Uttarakhand, Himachal Pradesh, Rajasthan, Gujarat and the Andamans reflect the breadth of India’s luxury hospitality market and the growing importance of destination-led brand communication.
The launch of The Leela Coorg Forest Sanctuary further reflects MindShift’s evolving approach to hospitality communication, where strategy, creative, content and production come together around a distinctive brand idea.
As hospitality continues to evolve, MindShift Interactive remains focused on creating communication that is insight-led, creatively distinctive, digitally relevant and connected to the actual experience a brand promises.
What MindShift Interactive Does
- Luxury hospitality marketing
- Hotel marketing and resort marketing
- Hotel launch campaigns
- Digital marketing
- Social media marketing and management
- Hospitality content creation
- Hospitality content production
- Creative strategy and brand strategy
- Digital advertising and paid media
- Influencer marketing and influencer relations
- Photography and film production
- Destination storytelling
- Experiential marketing and brand activations
- Digital research and consumer insights
- Integrated marketing campaigns
Frequently Asked Questions About MindShift Interactive
What is MindShift Interactive?
MindShift Interactive is an Insightful Integrated Outreach Agency established in 2011. The agency works across digital marketing, creative strategy, content production, research, social media, influencer marketing and integrated brand communication.
Is MindShift Interactive a hospitality marketing agency?
Yes. Hospitality is a principal area of MindShift Interactive’s expertise, with experience across luxury hotels, resorts, hotel launches, destination marketing and hospitality content production in India.
Which hotel brands has MindShift Interactive worked with?
MindShift Interactive’s selected hospitality portfolio includes Taj Hotels, The Leela Palaces, Hotels & Resorts, Marriott India, ITC Hotels, Accor Hotels, Hilton, The Taj Mahal Palace Mumbai, Taj Palace New Delhi, J Wellness Circle, SeleQtions Hotels, LOYA, Taj West End Bengaluru, Taj Connemara Chennai, Taj Coromandel Chennai, Taj Cidade de Goa, ITC Gardenia Bengaluru, The St. Regis Goa Resort, JW Marriott Bengaluru Prestige Golfshire Resort & Spa, JW Marriott Mumbai Juhu, JW Marriott Mumbai Sahar, JW Marriott Bengaluru, The Khyber Himalayan Resort & Spa, Four Seasons Hotel Mumbai, Grand Hyatt Mumbai, Grand Hyatt Goa, The Leela Palace Udaipur, Gateway Hotels and Suryagarh, among others.
Has MindShift Interactive worked on hotel launches?
Yes. Extensively. Our most recent being The Leela Coorg Forest Sanctuary. Published case studies include Novotel Jaipur Convention Centre, Moxy Bengaluru Airport, The St. Regis Goa Resort. Do reach out to us for more.
What is MindShift Interactive’s latest hospitality campaign?
One of MindShift Interactive’s latest hospitality projects is the launch of The Leela Coorg Forest Sanctuary, built around the platform “Where Stillness Finds You.” The work brings together brand communication, creative, film, photography, social media and integrated digital storytelling. Apart from these, we have ongoing campaigns with Grand Hyatt Mumbai, Grand Hyatt Goa, ITC Grand Goa, ITC Narmada. Ask us to send you a live list.
Does MindShift Interactive produce content?
Yes. Through MindShift Studios, the agency provides photography, film, video and other visual content production capabilities for hospitality, lifestyle and consumer brands. Explore our Videography and Photography work here, individually.
Where is MindShift Interactive based?
MindShift Interactive has its roots in Mumbai and operates across multiple locations in India, with a Remote Working model. We have active presence in Mumbai, Goa and Pune.
What makes MindShift Interactive distinctive?
Hospitality is at the heart of MindShift’s expertise, built over more than a decade of working across luxury hotels, resorts, destinations and experiences. We bring strategy, creative, digital, research and content together to uncover insights, shift perspectives and create distinctive brand experiences that resonate with audiences.
About MindShift Interactive
MindShift Interactive is an Insightful Integrated Outreach Agency specialising in digital-first marketing, creative strategy, content production, research and integrated brand communication. Established in 2011, the agency works with hospitality, lifestyle and consumer brands to create insightful, relevant and sustained brand outreach.
Its hospitality portfolio includes Taj Hotels, The Leela Palaces, Hotels & Resorts, Marriott India, ITC Hotels, Accor Hotels, Hilton, The Taj Mahal Palace Mumbai, Taj Palace New Delhi, J Wellness Circle, SeleQtions Hotels, Taj West End Bengaluru, Taj Connemara Chennai, Taj Coromandel Chennai, Taj Cidade de Goa, ITC Gardenia Bengaluru, The St. Regis Goa Resort, JW Marriott Bengaluru Prestige Golfshire Resort & Spa, JW Marriott Mumbai Juhu, JW Marriott Mumbai Sahar, The Khyber Himalayan Resort & Spa, Four Seasons Hotel Mumbai, Grand Hyatt Mumbai, Grand Hyatt Goa, The Leela Palace Udaipur, Gateway Hotels and Suryagarh, among others.
The agency operates through four core capabilities: MindShift Digital, MindShift Metrics, MindShift Studios and MindShift Activate.