SOME OF OUR MINDSHIFTIN’ WORK

Novotel Jaipur Convention Centre Hotel Launch

MindShift Interactive spearheaded the hotel launch campaign for Novotel Jaipur Convention Centre as their creative agency, with the objective of driving awareness and generating leads. The campaign focused on B2B audiences. We crafted a powerful positioning, #SpaceForSpectacular, which captured the essence of the hotel’s exceptional spaces. Our digital advertising and billboard strategy delivered a business value of 120 million, 100,000 website clicks, and a 10 million integrated marketing outreach over 2 months.

Moxy Hotel by Marriott Hotel Launch

We launched Moxy Bengaluru Airport, the first Moxy Hotel in India. Targeted at an unconventional, millennial traveler, we partnered with MindShift Studios for creative videos that ensured thumb stopping engagement. Our Social Media & Advertising strategy ensured everyone got the new vibes that Moxy Hotels was bringing to India, while ensuring a connect to the might of Marriott International.

The St. Regis Goa Resort Hotel Launch

MindShift Interactive launched The St. Regis Goa Resort by creating a visual journey that spread across as an integrated marketing campaign. It was the first-ever St. Regis Resort, and our hotel launch campaign did justice towards the same. We introduced our communication, #SoulfulSanctuary, owing to the scenic views and idyllic lagoons that surround the Resort and matched it with engaging content across social and offline mediums.

Bisleri Vedica’s brand communication on living a life #FullofAltitude was at the epicentre of our overall campaign to launch the Glass Bottle. An integrated marketing campaign was devised around the personality of the Vedica Man. The Ad film shot at Taj Falaknuma Palace with our Brand Ambassador, Dino Morea, brought alive the overall campaign, with outreach through influencers, billboards, OTT platforms, social media, emailers and print publications.

#TajInAmritsar – ​​Indian Hotels (Taj Group)

Taj Swarna, Amritsar is the latest entrant to the ​I​ndian Hotels Company Limited​, ​and the first to launch via digital for the group. We crafted a holistic campaign depicting the connect ​of culture and tradition ​between the city and hotel​. MindShift Studios created breath-taking photographs capturing facets of the city never seen before and a launch video that captured the connect between Amritsar and the Hotel. A social media campaign followed to create awareness and drive footfalls.

Here's the digital story that we built

JW Mariott Sahar Thai Food Festival Case Study

JW Marriott Mumbai Sahar gave a new spin to the traditional Food Festivals by taking influencers to Thailand to experience the food, art and culture of Bangkok. Their Thai Specialty Chef Rungtiwa Sorlae and Executive Chef Vishal Atreya curated the experience towards realising the true essence of Thai cuisine and bringing it back to Mumbai. MindShift Interactive captured the overall journey on social media, building a mesmerizing experience for all to view online.

Here's how the #JWSaharTrails in #Thailand scored across digital

Lancôme – #GoNoFilter Instagram

Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.

MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.

Here's the digital story that we built

Reliance 3G – #FeelingBlue

#FeelingBlue was a Twitter campaign conducted for Reliance 3G to announce their association with Android. MindShift Interactive ran the campaign across Twitter on a Monday, the day when people truly feel blue. We created a MindShift of changing the emotion of feeling blue from a sad one to an extremely happy one, reaching audiences worldwide and getting immense PR coverage.

Here's the digital story that we built

JW Marriott Mumbai Juhu- #JWJuhuMichelinPopup

Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant #JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese!

Here's the digital story that we built

JW Marriott Bengaluru – #MastersAtJWBlr

In order to amplify their association with World On A Plate as the Official Hospitality Partners, JW Marriott Bengaluru created awareness on digital around the 3 MasterChef’s visiting Bengaluru for a culinary journey, which included a MasterClass, tête-à-tête sessions and VIP brunch. A digital story was told through engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, rich media and influencer-curated content.

Here's the digital story that we built

Sula Vineyards- #SulaFest2017

MindShift Interactive managed the Digital mandate for #SulaFest 2017, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website.

Read on as we showcase how each platform resulted in an ROI and the innovative use of content helped increase excitement levels among the audiences.

Here's the digital story that we built

MaxBupa Health Insurance – #WalkForHealth

The Season 3 of Walk For Health 2014 by Max Bupa Health Insurance focused on creating a mindshift amongst people to walk towards a better lifestyle and encourage those around them to join in too. With a perfect mix of Facebook and Twitter engagements, Celebrity-lead Google Hangouts, Informative WhatsApp content, we drove registrations towards the event and drove a massive turnout which was 40% higher than the previous year. MindShift Interactive has been partners with Max Bupa for 3 years of Walk For Health.

Here's the digital story that we built

Practo Mother’s Day – #CallMomNow

We wanted to say Thank You to the first doctor we ever called out to via digital so using a digital-only video, we asked users on social media to watch the video and #CallMomNow. Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to call their mother’s and tell them how much they loved them. With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother’s Day campaign by MindShift Interactive that received great positive feedback.

Here's the digital story that we built

Za from the House of Shiseido- #Truebeauty

Za Beauty India wanted to promote their True White range of products on social media and the core brief was to build awareness of the line amongst new audiences. “Truth is Beautiful…Always” was the insight that drove the campaign. MindShift Interactive launched with core insight that today’s youth increasingly uses emojis as a mode of expressing themselves, versus just words. India’s first emoticon based contest was launched to increase interactions and new followers, with a focus on the mobile dependent audiences.

Here's the digital story that we built

Bollywood Music Project​ – #LetGo​

Bollywood Music Project, India’s first Bollywood amalgamation of music​, while keeping in mind the vibe of a music festival and the need to enjoy it without inhibitions, launched the positioning #LetGo. With the intention of professing the need to live in the moment, engaging content, micro videos, influencer relations, media buys drove awareness and ticket sales while the event coverage created a lasting impression through the usage of innovative live streaming technologies.

Here's the digital story that we built

​Taj Mahal Palace – #​TajHeritageWalk​

For the very first time, Taj Mahal Palace opened its doors to ​select Instagrammers and gave them an opportunity to partake in the Heritage Walk, an experience exclusive to guests of the hotel. The rich experience delved into the legacy and allowed photography of the entire journey. Anecdotes and memories plucked from 113 years of its glorious history were captured by Instagram Influencers and account for a massive amount of user-generated content for the brand.

Here's the digital story that we built