Google before you tweet is the new think before you speak. It is no longer a question about whether you need to be on social media, but about how you will make it work for you in an effective manner. Social media thrives on content, be it earned, owned or paid; interaction, individualisation, integration, and more.
Read more: http://forbesindia.com/blog/business-strategy/does-social-media-really-work-for-your-brand/
